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ZONE VISION REBRANDS ITS REALITY TV CHANNEL  New Look Created By Leading Agency TAG |
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London 15 October 2002 - Zone Vision, the London-based thematic channel producer and distributor, is rebranding its leading niche channels Reality TV. Working with leading branding agency TAG, Zone Vision has decided to create a contemporary, unified look its channel worldwide. LA-based TAG is one of the world's leading creative brand solutions companies with global experience in launching entertainment brands. For Reality TV they have created an on-air package which has an urban, graphic 2D look with a fast-paced animation theme. "We are honoured to have been chosen to work on Zone Vision's premier channel product," says Tom Connor, Executive Producer on the project and TAG President and Founder. "We took what was already a great success for Zone Vision and have packaged it with a world class look that can be efficiently implemented into all their new territories." Zone Vision's leading niche brand, Reality TV is now available in 10 million homes in over 100 territories following its recent launch on Sky Digital in the UK. Capturing human drama when everyday life takes a turn for the unexpected, Reality TV shows events as they actually happened: unpredictable, unbelievable, unrehearsed footage getting incredibly close to the heroic, the brave, miracles, disasters and ordinary people doing extraordinary things. Chris Wronksi, President of Zone Vision says: "As we roll out our Reality TV channel internationally, it is vital that we continue to have a fresh on-air look. We are delighted to have worked with one of the leading brand design companies in the world to develop and update our contemporary channel brand." Notes to Editors: About Zone Vision For over ten years, the Zone Vision Group has developed a pre-eminent market position as a thematic channel broadcaster and distributor of international satellite channels. Zone Vision currently owns and operates the following channels: Reality TV, Romantica, Europa Europa, Le Cinema and Showtime. Zone Vision currently manages and represents services available to 45 million homes in over 150 countries. In addition to its main office in London, Zone Vision also has 16 regional offices. With over 350 specialist personnel, the Company's commitment to understanding and addressing the unique business needs of international broadcasting is unparalleled. Activities conducted by the Group include channel creation and management, channel representation, programme sales and distribution, studio production services and Internet services. About TAG TAG is a Los Angeles-based creative brand solutions firm dedicated to helping clients achieve enduring relationships with consumers. TAG's team of marketing and design professionals combine strategic brand positioning with world-class creative to develop communications tools in multiple mediums including on-air, print, radio and interactive media. 
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