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NDTV APPOINTS TAG TO DESIGN ITS NEWS CHANNELS  Reprinted from exchange4media Mumbai Bureau February 07, 2003 | |
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After a hugely competitive pitch from the world's top-class graphics and design agencies in the world, NDTV has appointed LA-based TAG Creative Brand Solutions to design the on-air look of its proposed Hindi and English news channels. Radhika Roy, NDTV's managing director and executive producer confirmed TAG's appointment. She also admitted that in the last few months at least four international companies from different parts of the world flew down to India to make a bid for the NDTV business. Though TAG has been hired to design the "look and feel" of the NDTV news channels, neither the design agency nor NDTV officials are willing to divulge details. TAG's creative director, Jim Kealy, said that NDTV has given them a very interesting design project. "News graphics are usually very neutral, practically cold. But the rich colour and design motifs of the Indian culture bring a sense of humanity to the look," he added. An NDTV official, however, said that it was too early to share the design details as the entire packaging would be ready only by the middle of March. Jim Kealy, who's working on the NDTV project, is an Emmy Award-winning designer with over 16 years experience in broadcast design and a client list comprising ABC Nightline, HBO, RTL (Germany) and CBS. An expert in building integrated graphic systems, he's worked with TV networks such as Hallmark Channel (US), Sony Entertainment Television (Latin America, Taiwan, India), Telecine (Brazil), Mega (Greece), Kermit Channel (India/Asia), and Starz! (US). Kealy is part of the top level TAG team that will be in India soon again to work alongside the NDTV team of graphic s designers and animators. Commenting on bagging the NDTV contract, Anne White, TAG's principal and managing director said: "We have launched channels all over the world, but this project is very special to us. The opportunity to assist in the birth of an important new source of information for India is both inspiring and humbling." White was also executive producer and head of business development at the graphics design company 3 Ring Circus. An international brand communications expert, her career spans assignments across technology, commercials, film, television and consumer projects with clients as diverse as Prince, Spielberg, TechTV, Target, SC Johnson, Canal +, US Technologies, DIRECTV, Medtronic, Best Buy, Aveda and entertainment companies in Asia, Europe and North America. TAG, a privately held company, was founded by Tom Connor. It offers a range of services in visual media design including logos and corporate identity that could be on-air, in print or on the web. It also offers brand communications solutions Ñ audits, brand positioning briefs, marketing communications plans and brand research studies. 
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