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TAG DIVES INTO 'RED WATER' FOR TBS SUPERSTATION  |
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Creative brand solutions company TAG recently completed an opening title sequence and custom web site for the launch of the upcoming TBS Superstation original movie, “Red Water,” premiering August 17th at 8pm. Tapping into the primal fear caused by a killer shark lurking in a Louisiana river, TAG’s creative director Alan Douglas worked closely with the movie’s executive producer, Michael Larkin, director Charlie Carter and TBS Superstation’s design director Alysa Story to build a suspenseful main title emerging from the undulating surface of the red-hued river. The accompanying official web site, produced by TAG’s Director of Interactive Media Scott Tobin, further supports the film with a dramatic on-line experience that can be viewed at TBSsuperstation.com. “ Red Waters is a great original movie in the tradition of the best on-the-water thrillers,” says Douglas. “It was great fun working with the production team to add to the suspense.” The creative work on “Red Water” continues TAG’s ongoing relationship with TBS Superstation that began in February of 2002 when TAG was commissioned to complete the network redesign, corporate identity and web redesign that premiered in January. TAG is a Los Angeles-based creative brand solutions firm dedicated to helping clients achieve enduring relationships with consumers. TAG’s seasoned team of marketing and design professionals combine strategic brand positioning with world-class creative to develop communications tools in multiple mediums including on-air, print, radio, and interactive media. TAG’s worldwide slate of clients includes Hallmark Channel (US), TBS Superstation (US), Celestial Pictures (China), ABC Family (US), Reality TV (UK), Paramount Television (US), Korean Digital Satellite Broadcasting (Korea), Astral Media (Canada) and NDTV (India). 
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