Los Angeles, September 5, 2003 – Creative brand solutions company TAG created two bold new promo beds for DIRECTV’s popular FreeView concert events. Creative directed and designed by TAG’s Jim Kealy, these spots contain a richly animated framework that spotlights concert highlights of these free on-air events, while at the same time reinforcing the DIRECTV brand and introducing their partnership with Music Choice.

Working closely with DIRECTV’s Roger Hyde, Producer/Editor and Kim Hurwitz, Director of Marketing, TAG was challenged to provide a dynamic branded environment for the monthly promotion of these diverse concerts which can range from classical to classic rock. Two distinct visual directions capture the excitement of the events and give a subtle twist to DIRECTV’s strong graphic brand. Flat circles energetically combine and shine to suggest concert lighting in the first spot. The second spot takes the DIRECTV look into a 3D space with fluid, extruded cubes that provide a unique device for revealing the tune-in information and highlighting the footage.

“ Our goal was to make these free concerts feel like a main event on DIRECTV while creating a unique environment that viewers would immediately associate with the DIRECTV brand,” says Creative Director Kealy. The spots were produced by TAG’s Wade Echer.

TAG is a Los Angeles-based creative brand solutions firm dedicated to helping clients achieve enduring relationships with consumers. TAG’s seasoned team of marketing and design professionals combine strategic brand positioning with world-class creative to develop communications tools in multiple mediums including on-air, print, radio, and interactive media. TAG’s worldwide slate of clients includes Hallmark Channel (US), TBS Superstation (US), Celestial Pictures (China), ABC Family (US), Reality TV (UK), Paramount Television (US), Korean Digital Satellite Broadcasting (Korea), Astral Media (Canada) and NDTV (India).