Los Angeles, January 20, 2004 – Creative brand solutions company TAG has been selected by Vegas TV Channel to develop the brand identity for its new national network premiering February 7, 2004. To kick-off the network, TAG developed show packaging for a two-hour live launch party that was broadcast January 17th during NATPE in Las Vegas.

“There’s no better place to be in this business than at the birth of a network,” said Tom Connor, President of TAG. “TAG is proud to have been chosen to be part of this exciting venture.”

“Las Vegas is many things to many people, which presented a wonderful challenge in developing an identity for the channel,” said TAG Creative Director Jim Kealy. “VTV wasn’t looking for the usual glitz and glamour, but rather a bolder, younger, more vibrant feel to the package.” The logo, designed by Kealy, features a bold 3-D “V,” dynamically sitting on top of a solid red ball.

A series of network ID’s were produced which focus on the strength of the logo. A bold color palette of yellow, red and black speaks to the energy viewers can expect from the network, which will feature a wide variety of entertainment and reality-based programming. Navigational elements of menus, lower-thirds, end tags and transitions continue the theme.

“TAG understood the impact we were seeking in the brand identity of VTV right from the start,” said Ivan Gulas, CEO of VTV. “This was a network that came together very quickly, and the TAG team really helped us put forth an image that is both classic and contemporary Ð just like Vegas.”

Vegas TV Channel initially airs as a programming block on “The Men’s Channel” on February 7th and will be available in over 22 million homes on cable and satellite platforms in the US.