Los Angeles, January 23, 2004 – TAG, the creative company behind the launch of many TV brands around the world, has appointed Chris Turner to Director, Brand Strategy. Turner, one of Europe's most experienced media and marketing strategists, will be responsible for developing TAG's presence in the region as well as leading TAG’s expanding portfolio of branding and marketing projects.

“Chris is a kindred spirit who truly shares TAG’s vision for nurturing and growing brands,” said Tom Connor, President and Founder. “His skills are a rare blend of cross-media experience, business acumen, creative excellence and sensitivity to client’s needs. We are thrilled to have Chris on our team.”

Over the last decade, Turner has developed successful brand positioning and strategy that has encompassed on- and off-air marketing, mobile and online for brands such as Discovery Channel, Animal Planet, Discovery Health and Reality TV. A former Vice-President of Marketing at Discovery Networks Europe, Turner was instrumental in establishing Discovery Channel and Animal Planet as pan-European brands. He also project-led the launch of the company's first digital channel bouquet in the UK and was involved in creating Discovery Health, the company's first online/TV hybrid.

“ I was particularly impressed with TAG’s approach to projects, said Turner. “Having been a client, I know how difficult it is to find people who understand TV, brands, great creative and the ever-changing nature of viewing behavior. TAG delivered in all of these areas which fueled my interest in joining the company and facilitating TAG’s ability to offer these services to European clients.”

As corporate budgets continue to be scrutinized, today’s marketing executives need accountability that can only come with measured results. As Director, Brand Strategy Turner will combine TAG's unique approach to brands with his branding and business acumen to offer clients unparalleled, results-driven creative services and the processes for measuring their effectiveness.

In his first post in television, Turner was responsible for the marketing strategy behind the launch of five channels in the UK on the first Sky Multichannels package. Most recently Portfolio Director of channel creator and manager Zone Vision, Turner was a client of TAG's on the Reality TV re-brand. Prior to joining the TV business, he worked in movie distribution at UK-based UIP (United International Pictures) and in publishing.

Chris Turner holds an MBA from Ashridge Management School.

TAG is a Los Angeles-based creative brand solutions firm dedicated to helping clients achieve enduring relationships with consumers. TAG’s seasoned team of marketing and design professionals combine strategic brand positioning with world-class creative to develop communications tools in multiple mediums including on-air, print, radio, and interactive media. TAG’s worldwide slate of clients includes Hallmark Channel (US), TBS Superstation (US), Celestial Pictures (China), ABC Family (US), Reality TV (UK), Paramount Television (US), Korean Digital Satellite Broadcasting (Korea), Astral Media (Canada) and NDTV (India).