TAG BRANDS PROFIT, NEW INDIA NEWS CHANNEL

NDTV and TAG Continue Collaboration

LOS ANGELES - (January 30, 2005) – New Delhi Television (NDTV), India's most successful private news organization, chose TAG to brand their newest channel venture, NDTV Profit.  The network marks TAG's third collaboration with NDTV, having previously packaged two news networks with NDTV in 2003. 

NDTV Profit is a 24-hour business news channel distributed throughout India.  It covers a wide array of programming of appeal to business-oriented viewers.  In its first two weeks on the air it overtook its nearest rival, CNBC, and Profit is now the most watched business news channel in India.

"NDTV has made an enormous impact in India's television market with their cutting-edge, strategic approach to delivering news," commented Tom Connor, President and Founder of TAG. "We are proud to contribute to NDTV's success with our strategic branding services." TAG designed the logo and network packaging for NDTV Profit and, as with previous projects with NDTV, final production was supervised by TAG on site in India. NDTV's in-house team animated the launch package and continues to create new elements from TAG's original designs.

"TAG always provides us with a great foundation -- strategic in thinking, creative in application," adds Smeeta Chakrabarti, NDTV's Head of Production. "This allows us to quickly implement an effective package that stands out in the market as being distinctively NDTV. "

Business News packaging is unique, requiring absolute attention to screen architecture, creating an efficient, yet flexible, template for legibly displaying quantities of information. TAG creative director Jim Kealy worked very closely with NDTV's Chakrabarti and Deepak Sharma to successfully organize the information screen designs while maintaining a strong brand kinship with NDTV 24/7, the network's English-language news channel. A series of forward-moving triangles representing the trends found in business was used as the underlying element throughout the package. A luminescent blue palette was also employed to provide distinction from the main network.

NDTV Profit is TAG's fourth channel launch in India.  In addition to three channel launches for NDTV, TAG also launched Hungama, India's first Hindi kids channel in Fall of 2004.