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CELESTIAL PICTURES: CELESTIAL MOVIES  Mainland China Witnesses the Rebirth of a Classic Film Library |
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In 2000, Celestial Pictures acquired the Shaw Brothers film library, 760 of the most beloved Chinese film titles ever made. Most of these films have never been seen on television since their original theatrical release. Sound like a good idea for a network? Well it is, and Celestial Movies was born. TAG was honored to have been chosen as one of the first branding companies to play a role in the creation of mainland China's first 24-hour digital movie channel. We designed the channel's logo, identity package, promo package, movie opens, menus and network lower-thirds. The package is an explosion of color and energy that emphasizes the icons of Martial Arts, drawing the viewer into a vortex of mesmerizing action. With renewed interest in this classic library of films, Celestial Pictures also chose TAG to bring their corporate logo to life in a poignant theatrical movie open to be used on upcoming theatrical and DVD releases. As the channel market in China continues to expand, TAG is proud to have played a role in the launch of this exceptional channel.  |
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