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HALLMARK CHANNEL A Great Story Stays With You |
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Great storytelling draws us in, stimulates and challenges our normal way of thinking and creates a lasting impression. For the Hallmark Channel's US network launch our goal was to position them as "storyteller to the world" and acknowledge their rich history as a high-quality brand while expressing the depth and variety of their television programming (which may surprise those who only think of Hallmark as "Hall of Fame" or greeting cards). Our work began by researching the universal themes on which all great stories are based. This informed our strategy to draw from the traditional ingredients of storytelling, creating a context through which an event plays out and an emotion is conveyed, to evoke a response in the viewer. We chose a cinematic aesthetic as reflection of the high production value of Hallmark's programming and the ultimate contemporary storyteller Ð the movie. The action breaks through the letterbox to convey a sense of the unexpected, like the programs you will find on Hallmark Channel. Produced by TAG staff while at 3 Ring Circus  |
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