Hungama means “Have a ball” in Hindi and the channel challenged TAG to express this idea while creating a sophisticated yet fun playspace that would set it apart from imported kids channels.  To create a sense of play with the logo, the “H” of Hungama forms an animated character that can interact with the channel.  Distinctive designs for various blocks of programming helped partition the day to appeal to Kids ranging in age from 4 to 14.  An animated dimensional grid system using rich saturated colors was also designed to allow a lot of variety while maintaining strong consistency throughout the channel.

A critical and financial success, the network was sold by its parent company, UTV, in 2006 to the Walt Disney Company.