When Indian broadcaster NDTV set out to create a new group of entertainment channels aimed at the burgeoning middle class, they came to TAG to help set them apart in this competitive television market.
 
Working closely with reknowned Indian creative director, Avijit Mitra, TAG developed a unique cinematic narrative that blended lush cinematography with magical shimmering squares that linked the channel's logo to the brand campaign. In addition to the channel's branding package, TAG created a cinema trailer, web and mobile templates, and a corporate identity package.
 
The channel has been recognized as one of the most succesful launches and has been awarded highest honors in marketing and creative competitions in India.
 
 
Soon after Imagine launched, three other entertainment channels were packaged by TAG under the Imagine brand. They include: Lumiere – a festival style cinema channel; ShowBiz – an entertainment news channel; and Imagine Film Company – a studio identity package for their new original production studio.
 
TAG continues to collaborate with this groundbreaking entertainment company and is proud of its seven-year association with NDTV.