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DREAMWORKS/FOX: STEVEN SPIELBERG'S MINORITY REPORT The Future of Advertising is Now |
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What will advertising look like fifty years from now? That was the unique challenge we faced when asked to create the media-dense environment of the future for Steven Spielberg's film Minority Report. Anne White and Jeff Boortz, formerly with 3 Ring Circus, lead the team on a creative journey that culminated in more than a dozen interactive commercials that appeared in the film. Initial development included an in-depth analysis of product and service categories that would appropriately shape the social and commercial future represented in the film. Next, the team pre-visualized a number of potential commercial spots. Our creative visualizations helped Dreamworks and FOX secure product placements with well-known brands like Pepsi, Reebok, Nokia, Guinness and Bvlgari. Finally, we projected the selected brands into the future and produced moving billboards that feature a spectrum of styles to look as if they were created by multiple agencies. Produced by TAG staff while at 3 Ring Circus  |
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