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NDTV: NEW DELHI TELEVISION, INDIA Credible News With A Distinct Sense of Humanity |
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NDTV, a highly respected television software and production company in India, provides content to most of the major broadcasters in the country but was ready to become a broadcaster itself. The challenge we were presented was to create the identity package and information system for two news channels that would respect India's richly diverse culture, but stand out as a modern, global news source in a highly competitive television marketplace. The 13.5-hour time difference was favorable during the design phase because we could post our designs on our Internet workspace in the evening and read NDTV's comments the next morning. Weekly phone conferences built a strong collaboration that was fully realized in a week-long creative session on-site and our eventual residence in India for a full month of production, working hand-in-hand with their design team to produce all the on-air elements. The result is two distinct channel identities, each appropriate for their target audiences, with similar on-screen architectures for efficient implementation in Hindi and English.    TAG has continued it's successful collaboration with this innovative broadcaster in launching three additional channels: NDTV Profit - a business news channel; NDTV Metronation - a regional news channel; and NDTV Imagine - a bold new entertainment channel.  |
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