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ZONEVISION: REALITY TV Successful Thematic Channel Gets Dose of Reality |
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ZoneVision, based in the UK, is known as one of the most successful worldwide distributors of thematic channels. Reality TV is their premier special interest channel featuring a broad array of reality programming that is seen by over 27 million subscribers on five continents. Focus groups were conducted by ZoneVision to help us determine the attributes that attract the reality viewer. The objective of this project was to tap into the emotions and “sense of the unexpected” that viewers feel when viewing reality programming while at the same time appealing to a multi-national audience. Bold yellow and black chevrons became the primary element that helped create a sense of urgency in the design of this channel. Jarring on-camera viewer reactions were shot and integrated into powerful footage seen in some of Reality TV’s programming to further enhance the on-air identity. The result was an identity and promo package that allowed for easy versioning in multiple languages while maintaining an aggressive, urgent image for this highly popular international channel.  |
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