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TBS SUPERSTATION Supersized Entertainment for Mainstream America |
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When the #1 rated basic cable network decided it was time to unify its brand image, they called on the TAG team to make it happen. TBS Superstation had a long legacy of making the viewer feel at home with an attitude of laid-back, homegrown fun. Strategic development of the network's core values and attributes began the process that resulted in a supercharged new identity for cable's most successful general entertainment network. From a new network logo and corporate identity package, to network ID's, a graphic promo system and a new website, TAG created a playful, bold virtual environment where the personality of the network's on-camera talent could shine through. TAG's collaboration with TBS Superstation also included the creation of a number of on-line web "microsites " to help promote their orignal movies.  |
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