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ON-AIR: CHANNEL IDENTITY
ET NOW, India
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The Economic Times is India’s business bible and TAG was chosen to help bring the print brand to television and create a sister for the Times Group’s general news channel Times Now. The package includes IDs, menus, logo development and more than 20 show opens ranging from the market coverage which is the bedrock of the channel to lifestyle shows such as ZigWheels and Technoholik. For ET Now, business is not about figures, charts and ratios, its about how these are influenced by and affect real people. This led to the idea of mixing imagery and graphics together in a high energy graphic style in keeping with the explosive pace of 21st century business.
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