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ON-AIR: CHANNEL IDENTITY

NDTV Imagine, India
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To 'entertain and delight' is the tagline for this new entertainment channel from NDTV Entertainment. In collaboration with the channel's reknowned creative director, Avijit Mitra, TAG developed a complete branding package that encompassed on-air, cinema, print and web. Blending beautiful live-action cinematography with shimmering 3D animation elements, this award-winning identity package tells a story that has captured India's imagination.
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