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ON-AIR: SHOW PACKAGING Sam's Club Everything HD, US |
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In retail locations, buying an HDTV is a major purchase, yet many consumers don't know what they need to receive HD programming at home. Working with retail media giant PRN, TAG helped Sam's Club create in-store media content to educate shoppers on the virtues of HDTV, while helping to reduce product returns for the retailer. |
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