When Tom Connor, TAG’s President, spoke about the principles of branding TV channels at the first Promax BDA India in 2003, he could not have anticipated the impact this would have on his company. A couple of members of the audience approached him afterwards and TAG’s first job in India, the launch of NDTV News and NDTV 24/7, was the result. So began an unbroken connection with the Indian television sector which has now run for six years and covered News, Entertainment and Kids channel branding.
It is never easy to explain why some things work but we strongly feel there are three main reasons why Indian clients like to work with us:
CONNECT
We know how to connect great design with long term brand building goals but we never claim to be experts in Indian culture. We depend on our clients’ insights and guidance.
FLEXIBLE
We are very flexible and capable of responding creatively to all the twists and turns that this intensely dynamic market can throw into the path of a project. Our main project manager, Chris Turner, has managed all our projects in India in the last four years and we believe it is very important that clients deal directly with a senior, experienced person.
PARTNERSHIP
We are collaborative and expect to form partnerships with our clients. There is enormous variety in our work because we believe that each project needs its own solution and that solution is created by us and the client team working very closely together.
